Teamfield Redesigns the digital go-to Market for Patrick Russia

TeamfieldEnterprise Partner of the Brand worldwide and Italsport have joined forces to augment the presence of this iconic brand in the Russian Federation by unleashing a new and digitally improved go to market. The Teamsport apparel business in Russia is now effervescent due to the world cup held in the country but also due to a strategic change in the economy. Importing products from abroad has become more and more expensive and many companies have decided to source products inland in some cases starting manufacturing locally, Russia does not intend to challenge the supremacy of countries like China or Bangladesh when it comes to Sport Apparel , but our discovery driven analysis clearly showed that there is a huge opportunity to grow this business with ‘Made in Russia’ manufactured products. Manufacturing of Patrick Branded Teamwear products will soon start in Russia and products will be offered in the country starting from September. In an industry always dominated by foreign products , we intend to promote the quality of Russian made products to the local market as well as provide our customers with top level customer services , proximity distribution, customization to the fullest extent possible , remittance in local currency , no more administrative burdens to import and many more advantages.

About Teamfield – Teamfield Enterprise is a Digital Transformation consulting company , our Brand Management Department was involved in this project.

Contact Genia at (Speaks Russian and English)

About Italsport – Italsport is one of the oldest Teamsport distributor in Russia , it started Promoting and Selling Patrick products in Russia in 2007.

Contact Sergey at (Speaks Russian)

About the Brand Patrick – Patrick is a French Brand owned by the Cortina Group and it is one of Oldest sport brand in the world , the brand which is now available everywhere in the world it is characterised by the fact that it bears the name of its founder. Back in the days when this industry was at the very beginning it was usual to name organization after the name of the owners (Adidas – Adi Dassler – Lotto – Caberlotto family – Umbro is a blend of words Humphreys Brothers Clothing.)

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