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China’s online shopping grew by 29.6% to US$953 billion in 2017

China’s online shopping GMV totalled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier, showing a pick-up in growth, according to the latest report from iResearch. China’s B2C online shopping amounted to 3.6 trillion yuan in 2017 with a share of 60% in the overall online shopping market, increased by 4.8 percentage points compared to 2015. The growth rate of B2C online shopping in 2017 was 40.9%, much higher than that of C2C online shopping, which was 15.7%. Thereinto, online retail sales in China’s rural areas approached 1244.88 billion yuan, soaring 39.1% from a year earlier. By the end of 2017, the number of rural online shops reached 9.856 million, up 20.7% over 2016, creating over 28 million jobs.

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